How to Use Customer Feedback to Improve Your Product

Receiving feedback can sometimes be scary. This is especially true when you have put your heart and soul into developing software. However, feedback is a crucial component when it comes to improvement. We need to hear feedback in order to improve our products for our clients. Fortunately, there are dozens of ways that you can use feedback constructively to help you improve your product.

Make Sure Your Customers Have a Voice

As mentioned previously, it is incredibly important to receive feedback from your customers. This is one of the surest ways that you can improve your products. However, some companies do not leave a way for customers to properly leave feedback on their products. This can hinder them from leaving you ideas that could potentially improve your products and services. Be sure to include some kind of review system on your website or affiliated websites to allow customers to leave reviews.

Click here to download “4 Signs Your Users Are Frustrated With Your BI Solution”

The Customer is Generally Right

While it’s true that some customers are genuinely irrational and/or crazy, often their feedback makes some good points. One of the ways you can make sure that your product matches your target market’s expectations is by implementing TQM, or Total Quality Management. One of the key concepts of TQM is letting the customers’ requirements define what “quality” is. So look at your reviews. What are customers’ expectations of the product? Let those expectations guide you in further product improvement.

Brainstorm on Their Ideas

Though you may receive feedback on your products, acting upon it is another challenge that many companies fail to do. Having a brainstorming session will allow you to find ways that will help you implement these ideas. Make sure that you do not miss this opportunity to implement the feedback that you have received. This information could be crucial enough to improve your products and help you bolster sales. A good product will sell itself. Ignoring feedback could cost your company revenue that you do not want to miss out on.

Seeing Feedback in a Different Light

Many people fear critiques. They feel as if it will hurt their feelings about the work that they have done. However, we need feedback in order to improve. Constructive criticism can help you improve your products and show your community that you do care about their input.

Your users may be giving you some feedback on your existing business intelligence tools by their actions. Check out our eBook, “Do Your Users Hate Your BI Reporting Solutions” and see if any of the signals existing among your team.

Feedback plays a critical role in the development of Yurbi as well.  We invite you to contact us with any recommendations you have and for potential product improvements,  please visit https://feedback.yurbi.com to submit your ideas.

Click here to download “4 Signs Your Users Are Frustrated With Your BI Solution”