We publish these reviews so prospects can evaluate Yurbi against the alternatives with clear eyes. That only works if the reviews are accurate, which means saying plainly where a competitor is strong — and Microsoft Power BI is strong.

Power BI launched in July 2015 and has shipped well over a thousand updates since. It is, by most measures, the most widely deployed BI platform in the world. Here's an honest assessment of what it does well, where it frustrates people, and what it now costs.

The strengths

  • Price-to-capability is still hard to beat. Power BI Desktop is free for individual authoring. Pro is $14 per user per month. For a team doing internal reporting, very little else in the market delivers this much for that money.
  • Deep Microsoft integration. Excel, Microsoft 365, Azure, SQL Server, Teams and now Fabric all connect with minimal friction. If your organization already runs on Microsoft, adoption cost is genuinely low — and Pro is bundled into Microsoft 365 E5, so many organizations already own it without realizing.
  • Sustained investment. Microsoft ships monthly and has poured resources into the platform for a decade. Copilot brings real AI-assisted analysis and natural-language querying, and Direct Lake in Fabric has materially improved performance on large models. This is not a product being quietly maintained.
  • Extensive connectivity. Hundreds of connectors covering on-premises databases, cloud warehouses, SaaS applications and files, with Power Query providing genuine transformation and cleansing capability before data reaches a report.
  • Enormous ecosystem. Consultants, training, community forums, certifications, and a large pool of people who already know the tool. Hiring for Power BI skills is easier than for almost any competing platform.

The weaknesses

  • Complexity has compounded. This is the most consistent complaint, and it has got worse rather than better. Power BI Desktop, the Power BI service, Gateway, dataflows, semantic models, Fabric capacities, workspaces, deployment pipelines — working out which components you need is a project in itself, and every additional part is another thing that can break.
  • Authoring has a real learning curve. Consuming a report is easy. Building one well means understanding data modelling, relationships and DAX, and DAX in particular defeats people who are comfortable in Excel. Organizations that buy Power BI expecting every business user to self-serve typically end up with a handful of skilled authors and everyone else consuming.
  • Cost predictability erodes at scale. The headline per-user price is clear. What happens when you outgrow it is less so — Fabric capacity introduces capacity units, break-even thresholds around F64, and licensing rules that change depending on which SKU you're on. Budgeting two years ahead is harder than the sticker price suggests.
  • Governance is work. Self-service reporting at scale produces duplicated semantic models, conflicting metric definitions and workspace sprawl unless someone actively owns governance. Power BI gives you the tools; it doesn't give you the discipline.
  • It's a general BI platform, not an embedding platform. Embedding works, but multi-tenancy is something you build with Row-Level Security, and white-labeling hits a ceiling. That's a different product decision, covered below.

What Power BI actually costs in 2026

On 1 April 2025, Microsoft raised prices for the first time since launch. Power BI Pro went from $10 to $14 per user per month — a 40% increase — and Premium Per User from $20 to $24, a 20% increase. Both applied to new and existing commercial customers at renewal, with no grandfathering. Those rates remain current through 2026.

Above per-user licensing sits Microsoft Fabric capacity, starting around $262 per month for F2 and reaching roughly $8,410 per month for F64 on pay-as-you-go, with about 40% off on one-year reserved capacity. F64 is the threshold where viewers no longer need individual Pro licences, which makes it the pivot point for large internal deployments — roughly 350 to 600 users depending on whether you reserve capacity.

Two things that catch organizations out: authors still need a Pro licence to publish even when Fabric capacity is in place, and the sticker price rarely reflects the total. Deployment, gateway configuration, data modelling and ongoing maintenance are usually the larger number — a pattern we've written about in more detail on Power BI's total cost of ownership.

Some old criticisms that no longer hold

Reviews written before roughly 2020 — including earlier versions of this one — claimed Power BI couldn't do scheduled report delivery, personalized security views, or data cleansing. Those criticisms are out of date. Subscriptions handle scheduled delivery, Row-Level Security has been in the product for years and supports dynamic per-user filtering, personal bookmarks give users their own saved views, and Power Query is a capable transformation layer. Judging Power BI on those grounds today would be judging a product that no longer exists.

The performance criticism has also softened. Large-dataset handling was a genuine weakness; Direct Lake and Fabric have improved it substantially. It's still worth testing against your own data volumes, but the blanket claim that Power BI falls over on big data no longer stands.

Who Power BI is right for

If you're a Microsoft-aligned organization doing internal reporting, with a few people willing to learn the modelling layer properly, Power BI is an easy recommendation and probably the default one. The economics are excellent and the ecosystem removes most of the risk.

Where the answer changes is when analytics stops being an internal tool and becomes part of a product you sell. Power BI Embedded for ISVs is a genuinely different evaluation: cost moves to Fabric capacity, you build service-principal authentication and embed-token refresh yourself, tenant isolation is Row-Level Security you configure and re-audit per report, and white-labeling only goes so far. Our Yurbi vs Power BI Embedded comparison lays out where that trade-off lands, and alternatives to Power BI Embedded covers the wider field.

The other case where Power BI struggles is a hard self-hosting or data-residency requirement. Power BI's cloud-first architecture is a strength for most buyers and a blocker for the minority who genuinely cannot put data in a third-party cloud. If that's you, look at self-hosted analytics options instead of trying to bend Power BI into a shape it doesn't take.

Frequently asked questions

How much does Power BI cost in 2026?

Power BI Desktop is free for individual authoring. Power BI Pro is $14 per user per month and Premium Per User is $24 per user per month, both effective from April 2025 and unchanged through 2026. Microsoft Fabric capacity starts around $262 per month for F2. Pro is included at no extra cost in Microsoft 365 E5.

Is Power BI good for business users or only Excel power users?

Consuming a well-built Power BI report is straightforward for anyone. Building one is not. Authoring rewards familiarity with Excel-style modelling and DAX, and organizations that expect every business user to self-serve without training are usually disappointed. The realistic model is a small group of skilled authors serving a larger group of consumers.

What are the main weaknesses of Power BI?

The recurring complaints are product complexity across a sprawling set of components, a real learning curve for DAX and data modelling, cost that becomes hard to predict once Fabric capacity is involved, and limited fit for embedding into a commercial product where multi-tenancy and white-labeling matter.

Did Microsoft raise Power BI prices?

Yes. On 1 April 2025 Microsoft raised Power BI Pro from $10 to $14 per user per month, a 40% increase, and Premium Per User from $20 to $24, a 20% increase. It was the first price change since Power BI launched, and it applied to new and existing commercial customers at renewal with no grandfathering.

Is Power BI a good choice for embedding analytics in a SaaS product?

It can be, but it is a different decision from choosing Power BI for internal reporting. Embedding means Fabric capacity billing, building service-principal authentication and embed-token refresh yourself, implementing tenant isolation through Row-Level Security, and accepting limits on white-labeling. Teams that need self-hosting or fully native branding usually look at purpose-built embedded platforms instead.

Want more reviews like this one? Browse the comparisons archive, or see how Yurbi compares to the platforms we're most often evaluated against.

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