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Customer PortalHi, we’re 5000fish
5000fish is a team of very technical and passionate people working together to deliver exceptional value to the customers of our software, Yurbi.
Our Story
A message from our Founder & CEO
Hello! I’m David Ferguson, and I want to share a bit about my journey and the heart behind 5000fish.
Back in 1998, when I launched my first business, we focused on providing IT services to companies of all sizes. While implementing enterprise help desk and network management solutions, one request stood out: custom reports. The out-of-the-box reporting from vendors simply wasn’t enough for most businesses.
Creating those reports wasn’t easy. It required skilled developers in tools like Crystal Reports and Cognos and deep expertise in complex databases. Although our service work was profitable, I saw an opportunity to build a better software tool for ad-hoc reporting, one that small and medium-sized businesses could afford and utilize effectively.
That’s how Yurbi was born (originally named OakTree Navigator).
As we developed our solution, we focused on a few key principles:
- Security First: Easy access to data must come with robust security.
- Simplicity in Use: We aimed to make our software easy to operate and maintain.
- Power Meets Usability: We refused to sacrifice functionality for simplicity.
- Customer-Centric Approach: Even as a software vendor, we kept the spirit of customer service at our core.
In 2009, we officially launched 5000fish, separating our software from the IT services business. Since then, we’ve continued to innovate, releasing Yurbi, DashboardFox, and other exciting projects like InsightWorthy, all grounded in those same foundational principles.
As a small, bootstrapped business, we pride ourselves on our independence. We’ve thrived without taking the path many in the BI space choose—abandoning support for small and medium businesses after acquisitions in pursuit of profit. We value the relationships we build with our customers, celebrating their successes and learning from their feedback to shape future developments.
Fast forward to 2024, and we believe we have the best hidden BI solution in the industry. While we may not have the marketing clout of billion-dollar competitors, our technology and commitment to our customers set us apart.
I invite you to give us a try—start a trial or live demo, or reach out to me directly. Let’s explore how we can grow together!
Warm regards,
David Ferguson
CEO & Founder
5000fish
Our Values
These are the core values that we leverage each day in all areas of our business.
Our first priority is to make things easier, not harder
We have this philosophy in mind when we build our software, but we also have it in mind when we address every other aspect of our business. Our goal is to ensure that every interaction you have with 5000fish is frictionless.
We’re a Customer Service company at heart.
Sure, we make some awesome software products, but our entire team lives by the credo that we are a services company first, focused on delivering the experience and support that will ensure our customers are happy.
We take feedback really serious.
When you give us feedback, small or large, know that it doesn’t fall on deaf ears. We actively listen for feedback (even when you don’t know you are giving it), and everyone at 5000fish directs that feedback to the right place for review.
Your best interest is our best interest.
When we make decisions internally, the litmus test we use is, "Is this in the best interest of our customers?" If the answer is no, then we come up with a better solution.
We're humble.
We try to let our actions (and our customers) speak for themselves. We treat every customer with the same level of respect, regardless of how big or small the company is, and we don't take ourselves too seriously. We like to have fun, and instead of talking about how great we are, we prefer to demonstrate it consistently.
