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The Art of Reeling in a New Client

If you want to be successful in business, continually gaining new clients is going to be essential. The first step is making them aware of you, and the final step is making them trust and like you. That’s how you’ll increase your customer base and grow your sales. The Cast There is no better advertisement…

How Real-Time Data Can Change Your Marketing Strategy

Big data, especially collected and analyzed in real-time, has leveled the playing field for small and large businesses vis-a-vis marketing. Real-time data done right provides business intelligence which you can apply to solve problems quickly. This article explores four ways that real-time data can affect your marketing strategy. Problem Solving on the Fly Artificial intelligence…

Look at the Data Before Making These 3 Business Decisions

Snap decisions and smart business strategies don’t usually go together. Careful deliberation often leads to making a better decision. Thanks to all the technological means of storing and retrieving data, small business owners won’t find themselves short on information. Accessing information isn’t enough, though. You must look over the data and apply the information to…

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